Diaspora Spice Co. is a spice company focused on growing a better spice trade. They source from South Asia’s freshest heirloom spice farms.

Keeping a research-led and people-centered design approach and instinct, allowed us to reimagine the presence of South Asian identity as seen by the world especially the West, drawing inspiration from cultural and historical nuance without reinforcing and settling for stereotypes.

A fresher look meant looking at the existing design with critical lens. The new branding is fit to be expansive to different product categories, accessible and grocery-friendly, keeps the spices and their origin on the forefront and made with intention by keeping the home cook who needs us most front of mind.

Diaspora Spice Co. and this identity refresh can be seen at 900+ stockists across US and UK and is available at Whole Foods NorCal.