BRAND IDENTITY
Particle
Brooklyn-based sustainable furniture and homeware brand
Particle is a sustainable furniture and homeware brand that utilizes 100% recycled content from sneakers and footwear. They are dedicated to finding unique ways to use discarded materials destined for the landfill and create a circular economy of commodities from companies that often are the creators of waste as a byproduct of overconsumption. They break down each article to small particles and then create completely new and unique Terrazzo inspired patterns.
The inspiration of the brand identity comes from exactly that. It’s an attempt to visual represent their deep-rooted ethos.
No one particle is perfect. Each one is unique.
DESIGNED IN COLLABORATION WITH
STUDIO SUPERGIANT
