Hi! I’m Kinshuk. I’m a multidisciplinary designer who works across brand and visual identity design, editorial and publication design, and illustration.

My design practice comes from a deep curiosity of the living world to merge my people-led design approach with intentional cultural storytelling. I am passionate about creating visual experiences that feel approachable, offer a fresh perspective and challenge stereotypes within design and culture because I believe good design should feel considered and distinct—not like more of the same visual slop. 

I root for the people and brands that I work with which helps me in turn deeply understand their uniqueness and gives me immense happiness to help them show up in the world and speak of their ideas with confidence. My work has ended up in Whole Foods, major bookstores like Barnes and Nobles, and 100+ notable indie bookstores and shops across US and UK. 

While I specialize in brand design for D2C companies, publication design and illustration, I am also open to other projects, such as design for film/documentaries/video, more books and magazines, design for physical spaces, merch design, wedding invites, and more!